Customer Service as Key to Customer Expectations

Toronto, Canada (PRWEB), June 17, 2014 - Princeview Dental (, one of Etobicoke’s premier dental clinics, is addressing a study that lists criteria associated with customer service as the main characteristics people look for from their dentist.

The study, performed by a dental marketing company, sought to identify the key attributes that patients look for in a dentist aside from the dentist’s actual skill. The results found that the three main criteria were comfort, transparency, and a strong online presence. (Source: Schmidt, K., “What patients expect from their dentists: the overall impression needs to be right,” Dentistry IQ web site, June 3, 2014;

“At first these traits may seem surprising, particularly the mention of a strong online presence, but that’s the age we live in,” says Dr. Janice Mummery, founder of Princeview Dental. ”Based on analysis of what people are really trying to communicate, it seems all they want is trust and dependability, and there’s nothing surprising about that.”

The study goes on to say that online testimonials play a role in determining how patients choose their dentists, leading them to pick up the phone and call the dental clinic that most peaked their interest while browsing the Internet.

“That phone call becomes another customer service opportunity,” Dr. Mummery continues. “It’s the first chance a dental clinic has to make an intimate impression and begin making patients feel that level of comfort that they seek from their dentists.”

“People generally have a fear of dentists, so once they do get to the clinic, it’s important they feel at ease. A comfortable waiting room along with ways to reduce waiting times calms some of that tension,” Dr. Mummery concludes. “Efficiency is not always easy when dealing with dental care, but at Princeview Dental, it’s an area we focus on. We know people usually take time out of their workdays or have their children miss time at school to come visit us, so we try to be as efficient as possible.”

Founded in 1994, Princeview Dental is a trusted dental clinic in Etobicoke. Princeview Dental offers a full range of dental services for all age groups, including preventive dentistry, restorative/cosmetic dentistry, and offering  patients a variety of procedures to “make over” their smile, including dental Implants, surgery, full and partial dentures, and treatment for gum disease. To learn more about Princeview Dental, visit the company’s web site at or call 416-231-4562.

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